Promoting health and wellbeing: planning, practice and participation (PHW}
This should provide readers with an understanding of the underlying concepts and ideas on which your proposal is based. It should enable readers to understand how you
explain health-related problems and how you think solutions to the problems might best come about. Key themes include:
• What is the health-related problem? And who might best define this as a problem.
• What factors led to this problem coming about?
• What factors need to be addressed to promote health in relation to this problem – and why?
• What model of change will be used – and why?
The conceptual framework should be well-referenced
Appendix – Example of elements of the conceptual framework
1. Intro – global picture relating to the health issue (MDGs, WHO info) & regional picture
2. Health issue at local level (such as who is affected and how they are affected, country and local context)
3. Statement that there are many ways to understand health (biomedical, sociological, psychological, lay perspectives). The ecological framework (NCI, 2005) draws
these areas together
4. What led to the problem? Using the ecological framework need to consider macro, meso, micro factors
5. Need to focus on prevention (state why – and who says)
6. Ideas from health promotion can be one way to identify how change can come about – eg Ottawa Charter
7. However, there may be other ways to understand what areas to focus on (such as capability approach, settings approach). Then let readers know which
concepts/theories you have chosen (and why)
8. Then let readers know what level you will focus on: macro (such as policy advocacy); meso/setting (community, school); micro (interpersonal/individual)
9. Draw on evidence on what has worked elsewhere to inform the overall strategy or approach that you will take (for example, if social marketing has been shown to
work, you may wish to use this. If there is no evidence that this approach has been used, then perhaps consider not using that approach)