Healthcare Marketing Practices
In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your healthcare organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.
• Submit your marketing package as one (1) Word document. To do this, you will need to use Page Break and copy/paste functions. • Your final submission must include each of the following: • Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote. • Identify the 5 P’s of healthcare marketing in your organization • Create mission and vision statements • Develop codes of professional conduct which support social responsibility in your select healthcare field • Record a 30-second radio announcement (using a free online voice recorder such as vocaroo.com). You will provide the audio link to your instructor on a separate page in your marketing package. • Design a print advertisement (e.g., billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package. • All materials in your marketing packet must be completely original. Copying and pasting work from other sources for this assignment is strictly prohibited. Remember, you are developing a marketing package for your own healthcare organization; make it unique. • Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.