Boost your Grades with us today!

Strategy Phase: Situational Analysis

Strategy Phase: Situational Analysis

In this task you will complete the Situational Analysis. Use the guide in the Important Documents to develop your document.

The Situational Analysis Should include:

Don't use plagiarized sources. Get Your Custom Essay on
Strategy Phase: Situational Analysis
Just from $13/Page
Order Essay
  1. Competitive Analysis
  2. Company Analysis
  3. Product Analysis
  4. Customer Analysis
  5. Market Analysis

Complete a thorough analysis for the company you have selected for your final project. .

To complete this task successfully first work through all learning resource activities:

Watch the Introduction and Section 1 – Understanding Marketing’s Role from the course Marketing Foundations with Drew Boyd in LinkedIn Learning (~7 videos: see below)

Read more about strategy in Chapter 2 of How to Write a Marketing Plan, Revised Third Edition

Complete the following for your assignment:

Competitive Analysis 

Who will be your competition and how will you deal with the competition?

Company Analysis

Describe your company and include your SWOT analysis.

Product Analysis

Describe your product. How will the company benefit from this product?

Customer Analysis 

Part 1: Research the customer analysis. Use these steps (see Customer Analysis example below):

  • Decide what is a customer.
  • List and gather data about the buying factors (why are people buying this product or service?)
  • Rate buyer’s perception of product or service.

Market Analysis

Identify customer types for your product.

You are now ready to add all your information together and upload below.

This will include:

  1. Competitive Analysis
  2. Company Analysis
  3. Product Analysis
  4. Customer Analysis
  5. Market Analysis

Add any graphs or diagrams you used in coming to your conclusions.

Upload below.

Additional Resources:
Hospitality Industry

Read Hotel & Travel Industry Analysis and Trends

Read Hotel Competitive Set Analysis Marketing Strategy and Competitive Analysis in Resources

Healthcare Industry

Read Healthcare Industry Analysis 2014

Any Business Industry

Evaluate the Value Proposition of your Competition

Looking for a Similar Assignment? Our Experts can help. Use the coupon code SAVE30 to get your first order at 30% off!