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management information

1. Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?

2. How much do you rely on communications? When you answer this, consider the number of text messages, phone calls, and e-mails you have either sent or received in the last 24 hours from your computer or smartphone. Is the number any different from one of the days from last week? Do you think you could refrain from sending or receiving any of these types of communication for a day? Why, or why not? How reliant are you on telecommunications? Explain.

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