Your analysis should answer these questions:
1. What channel alignment constraints face d.light as it thinks about how to establish a channel structure in India? List and describe any legal, environmental, and managerial constraints.
2. For rural consumers in India, discuss how these channel alignment constraints lead to demand-side misalignments if the company sells through the:
– Rural entrepreneur channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)
– Village retailer channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)
– Centralized shops channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)
3. Conclude from this analysis what d.light’s channel structure (single of mix of channel) should be its highest priority, and why?
Instructions:
1. Maximum Two pages for the core analysis, and only one page appendix (total 3 pages).
2. FONT: 12 New Times Roman, 1.5 space between lines (yes – 1.5 space!)
3. Apply APA Rules.
No need to rewrite the questions, save space on that. However, please, indicate when each of the answers start by putting the number (1. 2. or 3.)
